With a Bachelor's in French Literature and a Master's in Stage and Lighting Design from the University of British Columbia, as well as years of directing and video production experience, Ali Sohrab brings his broad artistic background to the fitness industry. He captures the unique qualities of athletes through his creative touch, viewing each model as possessing a special gift to be discovered and showcased through professional imagery. Ali's passion for lighting, storytelling, mood creation, and form is evident in his work and has earned him recognition as a published fitness photographer. He offers clients impactful, beautiful, and creative imagery that transforms a photo shoot into a valuable investment. For those looking to establish a strong brand, Ali is the ideal choice.